Warning: This post contains indelicate language (but only in the first and last paragraphs).
When I came to live on Lewis in the Western Isles of Scotland four decades ago those of us who came from outside the area to work that year realised quickly that life here had a different quality to that to which all of us had been accustomed. David (of David and Molly fame) turned to me one day shortly after our arrival and said "You know, Graham, people here know that you have farted before you have eaten the beans."
Things are no longer quite the same: amongst other things there has been a significant population change with outward migration of many Island people and an inward migration of people coming here to retire from England.
Things are no longer quite the same: amongst other things there has been a significant population change with outward migration of many Island people and an inward migration of people coming here to retire from England.
However the principle of our every move being known has far from lessened.
If you use Amazon, then, every time you look at it, the pages you visit are logged and you will soon receive an email making suggestions for things you might like to consider buying or, perhaps, tempting you with a price reduction in the thing that you were looking at. Amazon are by no means alone. Lands End has altered its marketing strategy in a number of ways but targeting you when you look at their site is one of them. There are many companies now doing this.
Have you noticed, for example, that when you visit some websites with adverts that the adverts are tailored to you personally? I suppose because I live in two places and move around a lot it is much more obvious. British websites that I visit when I'm in NZ will have adverts tailored to my NZ life and even to Napier.
The obvious thing if one is concerned about one's privacy would be to disable cookies on the computer. It is amazing, though, how many websites will not work if you disable cookies. I discovered this when I tried to log in to British Airways one day. Their website said that I could not access it because I had cookies disabled. I think I am writing saying that some banks do the same.
If you use Amazon, then, every time you look at it, the pages you visit are logged and you will soon receive an email making suggestions for things you might like to consider buying or, perhaps, tempting you with a price reduction in the thing that you were looking at. Amazon are by no means alone. Lands End has altered its marketing strategy in a number of ways but targeting you when you look at their site is one of them. There are many companies now doing this.
Have you noticed, for example, that when you visit some websites with adverts that the adverts are tailored to you personally? I suppose because I live in two places and move around a lot it is much more obvious. British websites that I visit when I'm in NZ will have adverts tailored to my NZ life and even to Napier.
The obvious thing if one is concerned about one's privacy would be to disable cookies on the computer. It is amazing, though, how many websites will not work if you disable cookies. I discovered this when I tried to log in to British Airways one day. Their website said that I could not access it because I had cookies disabled. I think I am writing saying that some banks do the same.
Today, however, even I was surprised when I realised that one of the posts on Facebook was from FlyBe telling me the cost of the flight I had looked at a few days ago and suggesting that if I went back to their website then I might get a better offer (leastways I think that was the temptation being offered):
For those of us with a computer and who use the internet and who also have a cellphone (and particularly a smartphone with GPS) our every move is logged, our every thought is logged, our every want is logged and there is no escape. Now my neighbours may have precious little idea about what I'm doing but Google, Yahoo and just about everyone else knows that I have metaphorically farted before I have eaten the virtual beans. And they know about you too!!




