How important names are. Not just to us as individuals but to marketing as well. When I was a lad, and long before, one of the most prestigious jewellery shops in Liverpool was Boodle and Dunthorne. Today I see that it has altered its image and has become simply Boodles. Frankly to me Boodle and Dunthorne oozes quality and a certain 'something' but Boodles is just, well, Boodles and, frankly, could well be anything. That's probably just me though.
I do like the little touch whereby the BD is retained intertwined within the first O of Boodles. The stainless steel superlambanana is rather classy too (insofar as anything quite so whimsical can be called classy). I think, by the way, that the chap in the photos is the shop's security chap. The days of the top-hatted doorman are gone. You can, however, still find morning-coated, top-hatted security people at the Argyle (Jewellery store) Parade in Glasgow.
