The introduction states:
Until now, we've decided on where we should live based on things like job, family, friends, schools, colleges, countryside and nightlife. But now new research suggests different districts of Britain have distinct personality traits. And how well our personality fits with the people around us can contribute to our happiness.
The test below will reveal your personality traits and based on the research, it will predict the place in Britain that would make you happiest, or least happy, based solely on your personality profile.
But it still thinks that the worst place for me is where I live.